03 March, 2025
Swiss-Ski was present during the Biathlon World Championships in Lenzerheide with four laser rifles, two Ski-Ergometers from concept2, and two mini Slacklines.
A dedicated team of 3-4 persons was present each day to guide visitors, explain the equipment, and introduce both children and adults to the fundamentals of biathlon. After trying the activities, participants received a biathlon fox sticker and a Ricola package as a small giveaway.
The interactive are with activities was very well received and added value to the event. Especially families appreciated the the opportunity to engage in activities during the breaks between competitions.
This initiative successfully added value to the spectator experience, offering fans of all age not only the chance to watch elite competition, but also to experience biathlon themselves in a fun and accessible way—helping to inspire the next generation of athletes and biathlon enthusiasts.
Photos: Swiss-Ski
